Video Proposal; St James Dental
Video 1 - Dentist Profile Story - Principal Dentist Ollie Stew
A profile piece style video is a type of documentary filmmaking that focuses on a single individual. This style of video aims to provide a look at the subject's character, history, and contributions, offering insights into their personal and professional lives.
This kind of video is used to create a human connection with the audience so that the viewer feels like they know more about the person and even feel a bond with the subject.
Personal Insight: The video typically offers a close look at the subject's personal thoughts, feelings, and motivations. It can include interviews where the subject speaks about their life, challenges, and achievements. (Photos of Ollie at uni graduation, any old photos of him starting out)
Narrative Flow: These videos often have a narrative structure that tells a compelling story about the subject. It might start with the subject's background and conclude with their current status or future aspirations. (Future aspirations can be as simple as wanting to carry on serving patients and offer a world class service in Gloucestershire)
This approach adds a personal touch to the marketing materials that can make them more relatable and engaging for potential patients. By showcasing Ollie in various aspects of his daily life, it humanises him and breaks away from the typical clinical imagery associated with dentists. It helps potential clients see Ollie as a well-rounded individual, not just a healthcare professional, which can build trust and comfort before they even step into the office. This strategy can effectively differentiate the practice from competitors by emphasising a personal connection.
Example questions to form a voiceover could be:
Tell us why you are so passionate about what you do?
How do you bring the best version of yourself to work everyday?
Describe the great service and experience you offer patients?
This is a family practice, tell us about your roots and how you work well as a unit?
Do you think paying attention to the details matter?
Examples of our previous work in this style
It would take 1 day of preproduction to plan shots and questions for Ollie.
We would then take 1 day to film in the Dentists and try to fit around Ollie’s day, with some more staged shots and the interview after hours.
Pick up shots in and around Gloucestershire (such as driving / working out / family shots) can be captured in an evening after work.
Post Production would require around 2-3 days to edit, mix audio, colour grade and add captions. The video will be designed to use on screens within St.James and online.
This video format could be rolled out to other dentists at the practice, especially to the core family team such as Alana and Alix.
Estimated cost for this kind of content would be around £4500+VAT
Video 2 - St James Dental; The story so far…
A video about the history of how it all started and how things have grown would be a really interesting piece of content for a customer to watch. St.James Dental should be proud of their history and bring it to life.
Again we feel this breaks away from your typical dentistry marketing by offering a creative look at how things started. We can use archive photography to create a meaningful video, we hope you would give access to any old family photos as this would really make a connection.
We would aim to:
Build Trust and Credibility: Sharing the history of the dental practice helps build credibility by showcasing its roots and evolution. It demonstrates longevity and experience in the field, which are key factors that prospective patients consider when choosing a dentist.
Create a Personal Connection: A story that includes the origins and growth of the practice personalises the experience. Patients are more likely to feel a connection with a practice that shares its background and values openly, which can be especially appealing in a healthcare setting where trust and comfort are crucial.
Differentiate the Practice: Every dental practice has a unique story. By highlighting what makes your practice different, such as a long-standing family tradition in dentistry, community involvement, or the transition from one generation to another, you set your practice apart from others. This uniqueness can attract patients who are looking for a more personalised approach to dental care.
Highlighting Core Values: A historical video can effectively communicate the core values and philosophy of the practice. Whether those values are about providing compassionate care, innovating dental procedures, or contributing to the community, they resonate with potential patients who share similar values.
Engaging Content: Stories engage people in ways that facts and figures alone do not. An engaging, well-produced video that tells a compelling story can capture the attention of viewers more effectively than traditional advertising.
Leveraging Nostalgia and Legacy: For practices with a long history, a video can evoke nostalgia and a sense of legacy, which can be very appealing to patients of all ages. This can be particularly effective in community-oriented or smaller towns where familiarity and tradition are valued.
Imagine the nostalgic imagery blended with the current modern practice that St James Dental has become.
This piece could offer a chance to talk about how St James Dental has not only kept up with changing times but pushed things forward.
It’s a chance to talk about growth, but how SJD has always invested money back into the customer experience, by making sure the equipment and facilities for both staff and patients is now second to none.
Example questions for the founder;
Tell us about the early days of SJD? What did it used to be like, what has stayed the same?
How has the industry changed, and how have you kept up?
What are your core values?
Is being a family run business important to you and how does it feel to have your daughter and son in law now pushing things on?
Have your customers always been as the heart of your business?
How long have you been seeing your longest patient? Now you see their children / grandchildren too?
We would need a day of preproduction and planning / gathering archive material from you.
We would need 2 days filming - one at the practice to pick up shots of the building and different dentists at work and one with the founder and daughter to interview and tell their story.
Post Production would require around 2-3 days to edit, mix audio, colour grade and add captions. The video will be designed to use on screens within St.James and online.
Estimated cost for this kind of content would be around £5000+VAT